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According to inc.com, the affiliate marketing industry was expected to grow to 6.8 billion in 2020. Not only does this allow marketers to learn what is successful with consumers and adapt their marketing messages moving forward, it also means they can demonstrate their value to the company. Understanding all of this data and using it to make strategic decisions is an important part of a digital marketer’s work, and one that sets them apart from their traditional counterparts. Social media marketers should not be in a silo separate from other marketing functions. Social marketers need to work with the company’s wider marketing team to coordinate their message across all platforms, online and off, so that every part of the brand is telling the same story. This includes everything a business does via social media channels. What Are The 8 Types Of Digital Marketing? Digital marketing is the marketing of goods and services via digital technologies. Digital marketing also includes market...